Home  Live Music "Life, Liberty, and the Pursuit of Hoppiness"
|
|
"Life, Liberty, and the Pursuit of Hoppiness" |
|
|
|
|
Written by Author Author
|
|
Thursday, 02 October 2008 |
|
PRESS RELEASE:
Magic Hat Brewing Company takes democracy back to it's roots!
PRESS RELEASE:
South Burlington, VT
-- The Magic Hat Brewing Company has announced a unique effort to bring
We the People back to democracy and democracy back to its roots. This
brewer’s unusual Participation program will accomplish that and more by
taking an unconventional approach to voter registration in a most
unlikely place: the neighborhood taverns where America was born.
Historic Tradition Revived In a Revolutionary Return to Participation
“People forget that the Constitution and Bill of Rights were conceived
in local taverns,” said Magic Hat Conductor of Cosmic Symphonies Alan
Newman. “Local taverns were the original hotbeds of political action.
That’s where our country was created and its ideals have always been
debated. Somehow we’ve come to believe that bars today are only for
getting drunk and meeting members of the opposite sex, but that’s
wrong. They are, as they’ve always been, the ultimate community
gathering place where friends and neighbors come together and talk
about what’s going on.”
It’s Only a Winning Ticket When Everyone Helps Pick It
Magic Hat’s Participation program will reconnect people to the
electoral process in several ways. Discussion of the political issues
of the day will be encouraged via a fun and easy-to-reference quiz book
that’s been designed to spur public debate and get bar patrons talking
to each other. While these conversations unfold, where possible, the
brewer staff, in partnership with the voter registration organization
HeadCount, will register new voters on the spot and encourage one and
all to drink deeply of democracy’s sweet tonic and let their voices be
heard on November 4th .
Life, Liberty, and the Pursuit Of Hoppiness
To launch the new program, Magic Hat will offer up a slate of electoral
choices in the form of the new Participation Variety 12-Pak. This toast
to political discourse features the limited edition Participation Ale,
a new Magic Hat Odd Notion intended to lubricate electoral discussion.
It’s a deliciously red, white, and brewed Pre-Prohibition Lager made
with corn to create an eminently drinkable All-American-style lager
with a light and distinctively populist flavor.
Who is it That Approves This Message?
Conductor of Cosmic Symphonies, Alan Newman, has made a career out of
lucky guesses. Over the past 21 years, the 62-year-old entrepreneur has
formed three wildly successful companies, each in a market about to
explode with mainstream interest. The first caught a boom in mail order
services, the second surfed the wave of interest in environmentally
friendly products, and the third tapped into the soaring demand for
fine, regionally brewed beer. Newman is a serial entrepreneur; one of a
rare breed of repeat risk-takers who start new companies as often as
some people change jobs.
As Magic Hat begins its fourteenth year of brewing the best tasting
beers on the planet, the company continues to experience a 30% annual
growth rate. In the summer of 2008, the intrepid business traveler,
Newman, was one of the architects of Magic Hat’s acquisition of
Seattle-based brewery, Pyramid, a company twice its size. With the
purchase of Pyramid completed, Independent Brewers United (IBU) was
immaculately conceived; bringing together two distinct breweries bonded
by authenticity, passion, and a commitment to crafting world-class.
Find out more information about how to get involved and make your voice heard at www.magichat.net/participation.
|
|
